About Company
A luxury handbag retailer
Problems
Low customer retention and minimal engagement with promotional emails.
Solutions
Developed an email marketing strategy focusing on storytelling and exclusivity.
Designed visually appealing email templates with product showcases.
Segmented the audience based on purchase history and engagement.
Launched a "VIP early access" campaign for new collections.
Results
40% increase in email open rates.
25% growth in repeat purchases within three months.
15% rise in average order value during promotional periods.
